There are two groups of people that end up as “influencers”. First, there are people who posted a short video and were shot into stardom unexpectedly, and second, there are people who post with the goal of becoming influencers.
If you’re part of the second group, then trending hashtags on TikTok were made for you. Think of these words and phrases as tools that bring attention to your content from fans and strangers alike. Hashtags are one of the easiest ways to help you go viral on TikTok.
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What Are Trending Hashtags on TikTok?
Hashtags started out as a way for users to categorize their content. At first, the main purpose of these words was to help people have an easier time finding the content they need. Later, they developed into a marketing tool.
Nowadays, you can use hashtags to promote your content. Most social media platforms have an algorithm designed to keep you on the platform for as long as possible. That means you are continuously offered content that platforms think will interest you.
Where does this knowledge come from? Platforms such as TikTok learn what you like based on what you interact with. Each post you interact with has hashtags. So, your account is now associated with these hashtags. TikTok will now show you content that is tagged similarly.
Trending hashtags are tags that have a lot of attention at a time. This could be seasonal, related to an event, or anything else. For example, as fall gets closer, hashtags related to fall will start trending.
Why Should You Use Trending Hashtags?
As an influencer or a business, hashtags are your best friend. There are many things that help your content and products reach your audience, but hashtags are the easiest ones. This is the number one reason for using this tool.
1. Increased Reach
Often, it’s hard to reach a new audience. It’s true that people share content they like, but for platforms such as TikTok, this often isn’t enough. Hashtags are one of the main ways to land on someone’s ‘For You’ page. Whether you’re promoting your brand new products or just your daily content. You want to be on that FYP.
Being on various people’s FYP (For You page) is the most important thing on TikTok, and using trending hashtags is the easiest way to get there. Other effective methods include clever editing and going live on TikTok. Both of which take significantly more effort.
2. Increased Engagement
In simple words, reaching new people means getting more engagement. More views, likes, comments, and shares are all that make your TikTok account. Hashtags can be very helpful in driving up engagement.
Part of a business’s credibility is through the online world. The more engagement you have, the more followers you’ll get. The more followers you have, the more credibility you’ll have in the online world.
3. Building Context
Hashtags help you build the context of your content. If your account surrounds one or two concepts in total or just follows a series or storyline, hashtags are a great way to build that relevance.
Let’s say your account is made of short episodes of one full show. With hashtags, you can easily tag your content and number them as they go. If one of your tags picks up attraction and starts trending, that one hashtag can drive up the whole context of your channel.
Alternatively, when you’re trying to promote your products, it’s easier to have a context surrounding them. For example, if you’re trying to sell a cleaning product, tags like “#Scrubdaddy” can help you reach your audience despite not being your product at all.
4. Community Connections
Almost every concept has its own niche corner on TikTok. These micro-communities can offer you more support than just shouting in the vast and empty darkness that the internet is. However, introducing yourself to these communities can be difficult.
An easy way to get in with these niches and their fans is by using tags. Find out what people typically tag your content with, and add yourself by using those tags. Now, your content will be shown to similarly-minded people, which will automatically insert you into a new community.
5. The Favour of Algorithm
Typically, algorithms prefer neatly categorized and tagged content. This is because these algorithms don’t have any real way of understanding what your content is, except for using hashtags.
So, tagging will get you in favor of the TikTok algorithm. The more the algorithm likes you, the more your content will be promoted to new users. At the end of the day, engagement, interactions, and TikTok fame depend on the algorithm.
How to Find Trending Hashtags on TikTok?
There are more than a few ways to find trending hashtags on TikTok. These range from using in-platform tools to third-party apps.
1. Discover Page
Generally, the easiest way to find trending hashtags on TikTok is through the ‘Discover Page. ‘You don’t need to go far to find the most popular tags on TikTok. Your Discover page shows you all the popular TikToks and all of their tags.
The problem with this method is that it’s very subjective. What’s on your Discover page is what the algorithm believes you’ll be interested in. So, if you’re already in a niche corner of the app, you won’t get too many tags outside of your community.
2. TikTok Search Bar
Another way to get a hold of trending hashtags in-app is through the search bar. TikTok search bar actually gives you the number of views a hashtag has and related tags to it. There is a catch, though.
The app doesn’t offer you tags unless you search for them. So, you will need a general subject to search for and get related tags for. Therefore, if you’re looking to learn what’s popular in general, this method isn’t really for you.
3. Experiment
This one seems simple, but the best way to learn which tags work for you is by experimenting. Let’s say you enjoy cooking; you could simply use the cooking tag or look up “cooking” in TikTok’s search bar and see which tags have the most views.
Now is the time to experiment. Try tags with the most views, some with moderate views, and some with as few as possible. Check out which one gets the best response from your audience and which one brings more views. Experimenting is one of the most important tactics for growing your channel.
4. TikTok Creative Center
This platform has a set of tools referred to as the Creative Center. This feature is free for TikTok users and shows you the latest trends. You can learn more about this space in TikTok’s own FAQs.
5. The Competition
The last in-app way to find TikTok trending hashtags is through your competitors. Go to your favorite creators’ accounts and check how they tag their content. You can always tag your content similarly to the accounts you look up to.
6. Third-Party Options
There are websites and apps dedicated to showing you the most popular tags. What’s cool about this option is that they don’t just show you what’s currently popular; they also predict what will be popular in the near future.
How to Use Trending Hashtags on TikTok?
The best way to make use of hashtags is in your TikTok caption. Typically, you see videos with a short normal caption, followed by an arrangement of hashtags to help its popularity. We suggest you follow suit in this format.
Usually, it is recommended that you use three to five hashtags in each post. However, if you look at the popular posts on your FYP, you’ll find that they use around 8 tags on average. So, anywhere between 5 and 10 tags should help you get better results on your posts.
You can also use hashtags in your bio, but there are many other TikTok bio ideas that are more effective. Make sure to use both trending and niche tags in your posts. While popular tags get more views, they can also be over-saturated with content.
Conclusion
Overall, hashtags have always been helpful for getting your content out there. This process started with people manually seeking out tags they were interested in and developed into an algorithm hand-delivering content with your favorite tags to you.
Learning how to find trending hashtags on TikTok can be a game changer in your influencer journey. We hope this article helps you make use of the most popular TikTok hashtags and the ones related to your niche. Good Luck!
FAQs
1. How to Know What Hashtags to Use on TikTok?
Popular tags are important, but what works for each individual is different. There is no one-for-all recipe. Start with using trending hashtags and try to move towards what your audience appreciates more while remaining popular.
2. Do Hashtags Work on TikTok?
It depends on how you use them. Hashtags are very likely to get you exposed to a bigger audience. However, if your content is lacking, exposure isn’t enough. You need to make sure you have the content that garners attention and then try to get more exposure.
3. Are Hashtag Generators Useful?
In short, yes. Hashtag generators can help you brainstorm, find ideas related to your content, and be more unique in how you categorize your videos. However, they do not give you popular tags. You get creativity but no guaranteed popularity.
