So you’re an Instagram influencer who likes their job, but the inconsistent monthly income stresses you out. Instagram has come up with a solution for your exact issue. Instagram subscription is here to make your life easier.It’s true that you can use various platforms that offer monthly subscriptions for your fans.. However, nothing beats a subscription button that’s right there as soon as your page is opened. 

So, exactly how does an Instagram subscription work? In this article, we’ll take a look at everything you need to know about this new Instagram feature.

What Is Instagram Subscription?

Instagram subscription is Meta’s way of competing with platforms like Patreon and Onlyfans. This new feature allows you to set a monthly fee for your followers, no matter if you are a nano or macro influencer. 

So, what are you exactly getting paid for? That depends on you. Instagram has provided the means to offer various exclusive content for your subscribers that followers don’t otherwise have access to.

Keep reading to find out what these exclusive features are.

What Are The Exclusive Features of Instagram Subscription?

Typically, subscription services focus on extra content. Instagram is taking this a step further by adding exclusive communication features as well as exclusive content. 

1. Subscriber Chats

Imagine having a group chat with your most loyal followers. Subscriber chats are initiated by you and will automatically end in 24 hours. You can set the topic, start the chat, and put up a ‘Join chat’ sticker on your story.

 

You can also start these chats directly from your stories or your inbox. The environment in your chat is the same as any group chat on Instagram, and the members’ count is capped at 30. 

You can use this feature to build closer relations with your followers, discuss ideas with them, and make your community more close-knit.

2. Exclusive Posts

Even though communication is important, nothing takes the place of exclusive content. Originally, subscribers-exclusive content consisted solely of Instagram live streams and stories. Creators expressed their concerns, and Instagram took their feedback into account.

Now, if you’re a creator with the subscription option, you can create subscriber-exclusive posts and reels as well as stories that go live exclusively for your subscribers.

3. Subscriber Badge Icon

When a follower subscribes to your channel and pays you a monthly fee, one of the things that makes them stand out from the crowd is a small badge added next to their profile. This badge will be present in every interaction you have with these followers, from their comments, story reactions, or direct messages. 

That way, you won’t miss out on offering special treatment to people who think you’re special.

What Are The Benefits of Instagram Subscription?

Yes, this allows for more payment coming in through your channel, but what are the other benefits of this service? 

Security and Consistency

No one would claim that being an influencer doesn’t pay well. The sponsorships, affiliates, and influencer marketing opportunities are all sources of income for Instagram creators. However, none of these sources are stable. 

With Subscriptions, you will have a stable and consistent income. As opposed to wondering how many opportunities you get this month, you will know that at least this number of people will pay me this specific amount.

Developing a Closer Community

An Instagram subscription helps you make closer connections with your fans. You can get to know them better through chats and exclusive lives and shape your community more to your liking. 

How Can I Enable Instagram Subscription?

There are different factors that can help you enable this feature. At first, the service was invite-only, but nowadays, if you meet the requirements, you can enable Instagram subscriptions.

Instagram Subscription Rules

There are a few rules you need to follow. First of all, you must follow the guidelines Instagram sets for users. If your content isn’t in line with Instagram’s community, you cannot enable this feature.

Overall, the Instagram Subscription rules aren’t particularly different from the platform’s general rules and guidelines, for example: 

  • Exclusivity: Content shared with subscribers must be exclusive and cannot be available to non-subscribers.
  • Prohibited Content: You cannot post content that includes nudity, hate speech, spam, or illegal activities.
  • Minimum Posting Requirement: Subscription accounts must create at least one exclusive post per month to remain eligible for the subscription feature

Instagram Subscription Eligibility

To be eligible for this service, you have to fit into a very specific box. Here are the general principles you need to uphold.

  • Reside in an Eligible Country such as the US or the UK
  • Follow Instagram’s Community Guidelines
  • Follow Instagram’s Content Monetization Policies
  • Share accurate information
  • Monetize authentic engagement
  • Follow Instagram’s Payment Terms
  • Develop an established presence
  • Follow Instagram’s rules for politicians and governments
  • Avoid systemic violations, which is the repeated instance of a small community guideline violation

To gain more detailed information about the eligibility requirements, you can check out what Instagram’s help has to say about it. If you meet all of these qualifications, you can apply for this service.

Instagram Subscription Price

It does not cost anything for influencers to sign up for the Instagram subscription. The cost of your subscription is entirely up to you to decide. This service is relatively customizable for creators.

How to Make a Subscription on Instagram?

First, you need to meet all the requirements. Then, you need to have a professional Instagram account. If all of that is in order, then you can enable your Instagram subscription by following the steps below:

  1. Tap on your Professional Dashboard,
  2. Find the Your Tools section and tap on the See All,
  3. Tap on the Subscriptions,
  4. Agree to the terms of services,
  5. Set your subscription price at the bottom,
  6. Tap on Publish, and then Create.

Instagram Subscription Price

It does not cost anything for influencers to sign up for the Instagram subscription. The cost of your subscription is entirely up to you to decide. This service is relatively customizable for creators.

How to Get Subscribers on Instagram?

Gaining more subscribers is completely dependent on your content and your efforts. Here are a few things you can do to gain more subscribers on Instagram:

1. Consistency

It’s important to stay consistent with your schedule. While having a consistent upload schedule is great, you also need to keep your exclusive content schedule. Whether you’re hosting lives, putting up stories, or starting chats, you need to remain consistent with it.

2. Offer Exclusive Content

Your followers need a reason to subscribe. They already have free access to your channel, so why should they subscribe and pay you? Give them the reason. Post exclusive content and give them sneak peeks of what they’re missing out on.

3. Collaborate with Other Creators

You can collaborate with others and make content that your followers don’t typically get access to. Both you and your collaborating creator can enjoy promoting your channels through a feature post.

4. Promote Your Subscription 

Make sure your followers are aware you have a subscription service. This feature is relatively new, and your fans may just have no idea it’s an option. So make sure to promote it regularly on your page.

You can also add your subscription link to your link-in-bio page. Adding this link to your Instagram bio or TikTok bio can increase your chance of getting more subscribers. 

Conclusion

Meeting the requirements for an Instagram Subscription can be difficult, but having the option is very helpful. We hope you can set up a subscription service through this guide and enjoy the benefits of having it available to you.

FAQs

1. Is Instagram Subscriptions Like Onlyfans?

There are some similarities in how the payments on both platforms work. However, Instagram is much more strict about the content posted on the platform, let alone the content monetized on it. 

2. Can I Make Money From Instagram Subscription?

If you meet the requirements for setting up a subscription service on your account, then yes. You can absolutely make money from Instagram subscriptions. However, the requirements can be strict for many.

3. What Countries Are Supported with Instagram Subscriptions?

Currently this service is available in the following countries:

  • Australia
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • Chile
  • Colombia
  • Croatia
  • Czechia
  • Denmark
  • Estonia
  • Finland
  • France
  • Georgia
  • Germany
  • Greece
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Latvia
  • Lithuania
  • Luxembourg
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Peru
  • Poland
  • Portugal
  • Romania
  • Slovakia
  • Slovenia
  • South Korea
  • Spain
  • Sweden
  • Taiwan
  • Thailand
  • Turkey
  • United Kingdom
  • United States

4. Is Instagram Subscription Free?

No. It is free to set up the subscription as a creator, but to be subscribed to an influencer means paying them for the exclusive content and communications they will offer with their paid services.