If you’re trying to use YouTube as a marketing platform, you need to learn about YouTube brand account. Google has considered the needs of business in using YouTube. A brand account is Google’s way of making YouTube easier for your company.

So let’s take a look at what brands accounts exactly are, and how they can be helpful to you.

What Is a Brand Account on YouTube?

A YouTube brand account is not too different from your personal account. This type of account is customized to allow for easier management for brands. Whether you’re a content creator or a company, you may be able to benefit from this YouTube feature.

One of the most important features that separates a YouTube brand account from a personal one is the ability to share access to multiple people. What this means is that if your account is a brand one, multiple people can log into it without needing any login information. 

Do You Already Own a Brand Account?

It is possible that you own a YouTube brand account without knowing it. Although it’s rare, sometimes your own personal account can turn into a brand account through no effort on your side. To check whether this has happened to you, just follow the steps below.

  1. Go to Google Brand Account
  2. Log into your Google Account (If you have already signed into your Google account, this step is not necessary. 
  3. Look for a section called “Your Brand Account.”

Youtube brand account

If there is an account listed under this section, like the photo above, that means you already have a brand account. 

Why Do You Need a YouTube Brand Account?

There are a few reasons you could benefit from a brand account. First and foremost, the management options are optimized to fit a brand or a company. For example, if you own a Google brand account and multiple people from multiple devices are logged into that account, then they can all access the connected YouTube brand account without having to log into it.

Alternatively, if you are not a company, you can use a brand account to keep your work separate from your personal life. Many content creators struggle with isolating their work life, especially since the backbone of being a YouTuber is forming parasocial relationships. Separating your personal and YouTube brand accounts may help regulate your life/work balance.

How to Create a YouTube Brand Account

The process isn’t difficult at all. There are a few ways to get there, but one of the easiest is to go through YouTube’s website. So, just follow the instructions below, and you’ll have your brand YouTube channel in no time. 

  1. Open Youtube.
  2. Log into the Google Account of your choice.
  3. Go to your account list.
  4. Click on Create a (new) channel.
  5. Pick a name and click Create.

Create Youtube brand account

youtube brand accounts

That’s all the steps you need to follow. You now have your own YouTube brand account. Please note that you will not be specifically notified that this is a brand channel. You can make sure it is by going to your brand account list and seeing if your new channel is listed.

How to Optimize Your YouTube Brand Account

Creating an outstanding YouTube channel requires a lot of effort and dedication. As a brand, you need a channel that introduces your company and what it does while maintaining a friendly look. So how do you achieve that? There are a few simple things that can be helpful.

  • The YouTube audience is primarily drawn to visual content. If someone is looking at your channel, they are most likely to pay extra attention to the art. So, care to have a good channel icon, banner art, and color scheme. 
  • Choose the quality of your art with great care. A high-quality icon adds a lot of reliability to your channel.
  • Channel description is your opportunity to introduce yourself. This is a small window to share your business info and contacts or grab the attention of your audience differently. Whatever way you choose to present yourself, this is the place to do it. A similar tool is Link-in-bio. You can use this tool to add every 
  • When someone opens your YouTube channel, one of the first things they will see is your video of choice. You can make a trailer of your channel or your business and have that on. This video will automatically play immediately when your channel is viewed.

how to optimize youtube brand account

How to Share Access to Your YouTube Brand Account

So we already mentioned that with a brand account, YouTube allows you to log into your account without a username and password. How does this work exactly? 

When you own a YouTube brand account, you can choose managers and owners. What this means is you can add any email address you want, and assign them the role of a manager. An invitation will be sent to them. Now they can switch between accounts and reach the brand account without having to log into at all.

Another role you can assign is the “Owner” role.  Managers can upload videos, read and leave comments, and see details and analytics. However a manager cannot delete the channel, or add any new managers. Owners however can delete the channel, and the primary owner can add other owners and managers.  

So to assign roles in your YouTube brand account follow the steps below:

  1. Go to your brand account list.
  2. Click on the brand account of your choice.
  3. Select Manage Permissions.
  4. Click on the icon.
  5. Enter the Email address you want.
  6. Assign a role and click on Invite.

youtube brand account

Conclusion 

A Youtube brand account can be useful in many different ways. If you’re hoping to work with a marketing agency, looking to separate your online personality from your off-screen one, or just trying to have more professional YouTube experience, then this might just be the feature for you. 

FAQs

1. How Do I Delete a YouTube Brand Account?

This process is no different from a personal account. Remember that you cannot delete a brand account as a manager. Only owners of the account are able to do this. If you are an owner there are a few ways to delete your account but the easiest process if is following the steps below:

  • Go to your brand account list.
  • Click on the brand account of your choice.
  • Click on Delete account.
  • Enter your password and your account is delete.

2. How Much Does a YouTube Brand Account Cost?

A YouTube brand account is completely free of charge. You can make many brand accounts without ever having to pay a fee whatsoever.

3. Can I Monetize My YouTube Brand Account?

Yes. The monetization process is no different on a personal and brand account. Ad monetization, brand deals, and paid promotions are possible on a brand account.

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